Facilitating strategic alignment to design products that improve people’s lives.

I facilitate strategic alignment, then design products that move real outcomes forward.

I’m a product and UX designer based in Amsterdam, working across research, interaction, and AI-driven prototyping. Over the past decade I’ve designed public-sector services used nationally, shaped learning products for fast-growing companies, and built my own tools end-to-end.

Lately that means designing with AI as a material: prototyping faster, testing earlier, and shipping things people actually reach for — not just screens that look finished.